Trying to be everything to everyone is one of the fastest ways to stall your growth. In this episode, I break down one of the most important lessons I’ve learned in business: why niching down changed everything from our messaging and content to our sales process and profitability. Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually d...
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Trying to be everything to everyone is one of the fastest ways to stall your growth. In this episode, I break down one of the most important lessons I’ve learned in business: why niching down changed everything from our messaging and content to our sales process and profitability. Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually d...
I Stopped Paying Myself to Grow the Business (Here’s What Happened)
Unfiltered Sessions
4 minutes
1 month ago
I Stopped Paying Myself to Grow the Business (Here’s What Happened)
The Scariest Decision in Business: Do You Hire Before You’re Ready? This episode is an honest look into a tension every entrepreneur eventually faces: when your business is growing but not quite enough to comfortably make your next hire. I’m in that exact season right now debating whether to keep profits tucked away “just in case,” or reinvest everything back into the team so the company can reach its next level. Inside today’s episode, I break down: ✅ The fear of reinvesting when the profit ...
Unfiltered Sessions
Trying to be everything to everyone is one of the fastest ways to stall your growth. In this episode, I break down one of the most important lessons I’ve learned in business: why niching down changed everything from our messaging and content to our sales process and profitability. Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually d...
