Trying to be everything to everyone is one of the fastest ways to stall your growth. In this episode, I break down one of the most important lessons I’ve learned in business: why niching down changed everything from our messaging and content to our sales process and profitability. Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually d...
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Trying to be everything to everyone is one of the fastest ways to stall your growth. In this episode, I break down one of the most important lessons I’ve learned in business: why niching down changed everything from our messaging and content to our sales process and profitability. Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually d...
RefinedVA's 1 YEAR MILESTONE! Top Virtual Assistant Lessons Learned
Unfiltered Sessions
8 minutes
3 months ago
RefinedVA's 1 YEAR MILESTONE! Top Virtual Assistant Lessons Learned
From Two Friends to a Full Company: The First Year of RefinedVA What started as a favor for two friends turned into a business that’s now helping entrepreneurs reclaim their time and scale through virtual assistants. In this special one-year anniversary episode of The Unfiltered Sessions Podcast, Phillip Sessions pulls back the curtain on the messy beginnings, the pivotal hires, the early struggles, and the game-changing lessons learned in building RefinedVA. You’ll hear the behind-the-scenes...
Unfiltered Sessions
Trying to be everything to everyone is one of the fastest ways to stall your growth. In this episode, I break down one of the most important lessons I’ve learned in business: why niching down changed everything from our messaging and content to our sales process and profitability. Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually d...
