Trying to be everything to everyone is one of the fastest ways to stall your growth. In this episode, I break down one of the most important lessons I’ve learned in business: why niching down changed everything from our messaging and content to our sales process and profitability. Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually d...
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Trying to be everything to everyone is one of the fastest ways to stall your growth. In this episode, I break down one of the most important lessons I’ve learned in business: why niching down changed everything from our messaging and content to our sales process and profitability. Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually d...
Be the Cheerleader Your Team Needs As a business owner, you wear a lot of hats but one of the most important (and most overlooked) is cheerleader. I learned that firsthand recently when I noticed a dip in my team’s performance and realized the problem wasn’t their skill or effort, it was my leadership. In this episode of The Unfiltered Sessions Podcast, I share a raw behind-the-scenes story of working with one of my team members who was struggling with confidence while building our VA Trainin...
Unfiltered Sessions
Trying to be everything to everyone is one of the fastest ways to stall your growth. In this episode, I break down one of the most important lessons I’ve learned in business: why niching down changed everything from our messaging and content to our sales process and profitability. Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually d...
