Would you post about your period online to build your business? Nadya Okamoto did—and that’s just the beginning.

In this episode of Unfinished Business, we sit down with Nadya Okamoto, the fearless founder of August, a Gen Z brand that’s flipping the tampon industry on its head.

We talk about:

• What DTC brands get wrong about Gen Z (and why “Hey Bestie” doesn’t work)

• Why she posted 5,500+ videos to launch August—and still creates 5+ daily

• How she keeps CAC low and virality high with unpolished, human content

• How to build a brand without becoming the brand

• Her brutally honest advice for first-time founders (hint: it’s not “raise capital”)

• What founders get wrong about social media, team building, and retail expansion

This is the blueprint for building a mission-led brand without faking the voice to get there.

If you’re a founder, content creator, or aspiring entrepreneur—watch this.