If you’ve ever dropped a sales page into a group, gotten showered with compliments, and then watched exactly zero people buy? This episode is here to help. Today we’re digging into the space where your messaging stops sounding “nice” and starts sounding like copy that converts. I’m giving you a fully transparent walkthrough of what it actually means to be a Unicorn — whether you’ve already joined, or you’re Unicorn-curious and trying to figure out if this is for you. Inside this e...
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If you’ve ever dropped a sales page into a group, gotten showered with compliments, and then watched exactly zero people buy? This episode is here to help. Today we’re digging into the space where your messaging stops sounding “nice” and starts sounding like copy that converts. I’m giving you a fully transparent walkthrough of what it actually means to be a Unicorn — whether you’ve already joined, or you’re Unicorn-curious and trying to figure out if this is for you. Inside this e...
19: How to position multiple offers so they 'play together' instead of compete
Unicorn Messaging
46 minutes
8 months ago
19: How to position multiple offers so they 'play together' instead of compete
Are you juggling multiple offers and worried your messaging is getting muddy? Take a deep breath- because this is my speciality. Today we have a client on Kristina Bleiler from Gem Creatives who wants to expand in her business, but is concerned about her multiple offers competing with each other. She thinks she has two completely different markets- or does she? In this episode, we are going to revamp her brand messaging and learn how to craft a clear, compelling strategy tha...
Unicorn Messaging
If you’ve ever dropped a sales page into a group, gotten showered with compliments, and then watched exactly zero people buy? This episode is here to help. Today we’re digging into the space where your messaging stops sounding “nice” and starts sounding like copy that converts. I’m giving you a fully transparent walkthrough of what it actually means to be a Unicorn — whether you’ve already joined, or you’re Unicorn-curious and trying to figure out if this is for you. Inside this e...
