If you’ve ever dropped a sales page into a group, gotten showered with compliments, and then watched exactly zero people buy? This episode is here to help. Today we’re digging into the space where your messaging stops sounding “nice” and starts sounding like copy that converts. I’m giving you a fully transparent walkthrough of what it actually means to be a Unicorn — whether you’ve already joined, or you’re Unicorn-curious and trying to figure out if this is for you. Inside this e...
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If you’ve ever dropped a sales page into a group, gotten showered with compliments, and then watched exactly zero people buy? This episode is here to help. Today we’re digging into the space where your messaging stops sounding “nice” and starts sounding like copy that converts. I’m giving you a fully transparent walkthrough of what it actually means to be a Unicorn — whether you’ve already joined, or you’re Unicorn-curious and trying to figure out if this is for you. Inside this e...
26: Copy or Content? How to know which one your business actually needs
Unicorn Messaging
17 minutes
4 months ago
26: Copy or Content? How to know which one your business actually needs
Today I’m excited to dig into this episode with you guys, because I think there are so many misconceptions about what a content writer is versus what a copywriter is. And by not knowing the difference between the two, you could be hiring the wrong person—or worse, misdiagnosing what’s really going on in your marketing. When something’s not converting, when your content feels flat, when the algorithm seems to hate you, or when your sales page is weak, having the right vocabulary helps you pinp...
Unicorn Messaging
If you’ve ever dropped a sales page into a group, gotten showered with compliments, and then watched exactly zero people buy? This episode is here to help. Today we’re digging into the space where your messaging stops sounding “nice” and starts sounding like copy that converts. I’m giving you a fully transparent walkthrough of what it actually means to be a Unicorn — whether you’ve already joined, or you’re Unicorn-curious and trying to figure out if this is for you. Inside this e...
