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Unique Genius: The Business of Creators
Thinkific
14 episodes
1 week ago
Learn from your peers about how to run and scale a sustainable creator educator business. Every two weeks, you’ll get actionable insights from the world’s top creator educators as they share what’s worked, what’s failed, and what they’re focused on for the future. Join Thinkific CEO Greg Smith as he asks these high-performing entrepreneurs like Jon Youshaei, Ellie Diop, and XayLi Barclay and asks them the tough questions: “What makes a strong creator business? How do you define your purpose? Should you let your values guide you or should you follow the data?” Listen in as they share intimate stories about their own successes and failures, setbacks and celebrations, to help you unlock your own Unique Genius.
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Entrepreneurship
Business
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All content for Unique Genius: The Business of Creators is the property of Thinkific and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Learn from your peers about how to run and scale a sustainable creator educator business. Every two weeks, you’ll get actionable insights from the world’s top creator educators as they share what’s worked, what’s failed, and what they’re focused on for the future. Join Thinkific CEO Greg Smith as he asks these high-performing entrepreneurs like Jon Youshaei, Ellie Diop, and XayLi Barclay and asks them the tough questions: “What makes a strong creator business? How do you define your purpose? Should you let your values guide you or should you follow the data?” Listen in as they share intimate stories about their own successes and failures, setbacks and celebrations, to help you unlock your own Unique Genius.
Show more...
Entrepreneurship
Business
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Audience obsession: How Ellie Diop earned $3 million her first year
Unique Genius: The Business of Creators
42 minutes 59 seconds
1 year ago
Audience obsession: How Ellie Diop earned $3 million her first year

Imagine taking a $1,200 pandemic stimulus check and turning it into a multi-million dollar business. Creator and entrepreneur Ellie Diop did exactly that in 2020 by launching Mommy to Millionaire and Ellievated Academy Online, teaching millennial women how to fund and scale their own businesses. Ellie made her first million in 10 months, hit over $3 million in her 1st year, and now has vastly exceeded that. How did she get there?


Ellie breaks down her business values (22:21, 24:16); the importance of authentically connecting with her audience, understanding their evolving needs, and giving them value (2:24, 11:45, 15:30, 30:15, 32:00). She also explains how to hire a team (21:50, 26:50, 27:40, 29:01) and build standard operating procedures and systems that work so she can move her brand to a direction where it doesn't only have to be her (19:35, 36:30). Other topics include the importance of having multiple revenue streams (9:42), her definition of sustainable success (17:27, 30:15), using ChatGPT as a thought partner (33:35), and much more. 


Listen in to learn from the Unique Genius of Ellie Diop.

Unique Genius: The Business of Creators
Learn from your peers about how to run and scale a sustainable creator educator business. Every two weeks, you’ll get actionable insights from the world’s top creator educators as they share what’s worked, what’s failed, and what they’re focused on for the future. Join Thinkific CEO Greg Smith as he asks these high-performing entrepreneurs like Jon Youshaei, Ellie Diop, and XayLi Barclay and asks them the tough questions: “What makes a strong creator business? How do you define your purpose? Should you let your values guide you or should you follow the data?” Listen in as they share intimate stories about their own successes and failures, setbacks and celebrations, to help you unlock your own Unique Genius.