Welcome to the Unlocking Behaviour Change (UBC) podcast – a show all about psychology and changing behaviour. Meet your hosts: Professor Robert West and Jamie West OBE (not really, but he wanted a title). In this opening episode Robert and Jamie introduce the topic of the first season: decision-making. They tease a brand new framework to help make sense of it all and dive into the concept of cognitive dissonance.
Want more? Check out our latest books:
Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y
React: Harness Your Animal Brain: https://shorturl.at/yiFQ9
Sign up to Robert’s Substack: https://robertwest100.substack.com/
Subscribe to the UBC YouTube channel: / @unlockingbehaviourchange
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Welcome to the Unlocking Behaviour Change (UBC) podcast – a show all about psychology and changing behaviour. Meet your hosts: Professor Robert West and Jamie West OBE (not really, but he wanted a title). In this opening episode Robert and Jamie introduce the topic of the first season: decision-making. They tease a brand new framework to help make sense of it all and dive into the concept of cognitive dissonance.
Want more? Check out our latest books:
Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y
React: Harness Your Animal Brain: https://shorturl.at/yiFQ9
Sign up to Robert’s Substack: https://robertwest100.substack.com/
Subscribe to the UBC YouTube channel: / @unlockingbehaviourchange
Unlocking Behaviour Change Podcast Episode 26: Explaining decisions, 'optics' and the 'lose-change/win-stay' heuristic
Unlocking Behaviour Change
23 minutes
1 month ago
Unlocking Behaviour Change Podcast Episode 26: Explaining decisions, 'optics' and the 'lose-change/win-stay' heuristic
Jamie has been watching Celebrity Traitors while Robert has been learning about Cicero. In this episode, the duo talk about why it can be stressful to explain your decisions to others, the pros and cons of focusing on ‘optics’, and how the simple 'lose-change/win-stay' heuristic can lead to bad decisions.
Want more? Check out our latest books:
Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y
React: Harness Your Animal Brain: https://shorturl.at/yiFQ9
Sign up to Robert’s Substack: https://robertwest100.substack.com/
Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange
Unlocking Behaviour Change
Welcome to the Unlocking Behaviour Change (UBC) podcast – a show all about psychology and changing behaviour. Meet your hosts: Professor Robert West and Jamie West OBE (not really, but he wanted a title). In this opening episode Robert and Jamie introduce the topic of the first season: decision-making. They tease a brand new framework to help make sense of it all and dive into the concept of cognitive dissonance.
Want more? Check out our latest books:
Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y
React: Harness Your Animal Brain: https://shorturl.at/yiFQ9
Sign up to Robert’s Substack: https://robertwest100.substack.com/
Subscribe to the UBC YouTube channel: / @unlockingbehaviourchange
