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Unlocking Retail Media
Kevel
4 episodes
1 day ago
Unlocking Retail Media is the essential podcast for leaders and marketers navigating the rapidly evolving world of retail advertising. We move beyond day-to-day operations to explore the strategic future of the industry, covering major investment trends, the shift to hybrid marketplace models, and the existential disruption posed by Agentic Commerce. Host James Avery brings in top industry veterans and visionary founders to analyze how ground-breaking technology is transforming customer journeys, influencing product catalogs, and forcing retailers to rethink on-site, in-store, and digital media strategies to remain competitive in the modern age.
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Marketing
Business
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All content for Unlocking Retail Media is the property of Kevel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Unlocking Retail Media is the essential podcast for leaders and marketers navigating the rapidly evolving world of retail advertising. We move beyond day-to-day operations to explore the strategic future of the industry, covering major investment trends, the shift to hybrid marketplace models, and the existential disruption posed by Agentic Commerce. Host James Avery brings in top industry veterans and visionary founders to analyze how ground-breaking technology is transforming customer journeys, influencing product catalogs, and forcing retailers to rethink on-site, in-store, and digital media strategies to remain competitive in the modern age.
Show more...
Marketing
Business
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Unlocking the Power of PayPal's Advertising with Dr. Mark Grether
Unlocking Retail Media
32 minutes
1 week ago
Unlocking the Power of PayPal's Advertising with Dr. Mark Grether

In this conversation, James Avery and Mark Grether discuss the innovative advertising strategies being developed at PayPal, leveraging unique transaction data to create a differentiated advertising business. They explore the challenges faced by retail media networks, the importance of measurement and incrementality, and the future of commerce media in the context of AI advancements. Mark shares insights on the growth strategies for retailers and the significance of maintaining consumer relationships in an evolving digital landscape.

Unlocking Retail Media
Unlocking Retail Media is the essential podcast for leaders and marketers navigating the rapidly evolving world of retail advertising. We move beyond day-to-day operations to explore the strategic future of the industry, covering major investment trends, the shift to hybrid marketplace models, and the existential disruption posed by Agentic Commerce. Host James Avery brings in top industry veterans and visionary founders to analyze how ground-breaking technology is transforming customer journeys, influencing product catalogs, and forcing retailers to rethink on-site, in-store, and digital media strategies to remain competitive in the modern age.