Send us a text From TikTok to YouTube to podcasts, Hispanic creators are transforming the digital world — and brands are finally taking notice. In this episode, Jorge Mañón, CEO of Unlocking Consulting™ and The Moonfish Group™, and author of Unlocking the Hispanic Market: Untapped Opportunities for Business Growth, joins Lauren Hayes to explore how La Voz Digital — the collective voice of Hispanic creators — is reshaping influence, entrepreneurship, and authenticity online. Discover how Hispa...
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Send us a text From TikTok to YouTube to podcasts, Hispanic creators are transforming the digital world — and brands are finally taking notice. In this episode, Jorge Mañón, CEO of Unlocking Consulting™ and The Moonfish Group™, and author of Unlocking the Hispanic Market: Untapped Opportunities for Business Growth, joins Lauren Hayes to explore how La Voz Digital — the collective voice of Hispanic creators — is reshaping influence, entrepreneurship, and authenticity online. Discover how Hispa...
Episode 23: Crossing Borders, Building Brands -U.S. Hispanics and the Power of Binational Identity
Unlocking the Hispanic Market Podcast
14 minutes
5 months ago
Episode 23: Crossing Borders, Building Brands -U.S. Hispanics and the Power of Binational Identity
Send us a text 🎙️ Episode 23: Crossing Borders, Building Brands – U.S. Hispanics and the Power of Binational Identity Many U.S. Hispanics live a rich, binational life—balancing traditions, relationships, and consumer habits across borders. In this episode, Jorge Mañón explores how this dual identity shapes everything from shopping and media to brand trust and emotional connection. We unpack how bicultural Hispanics travel, send remittances, follow influencers in multiple countries, and shop w...
Unlocking the Hispanic Market Podcast
Send us a text From TikTok to YouTube to podcasts, Hispanic creators are transforming the digital world — and brands are finally taking notice. In this episode, Jorge Mañón, CEO of Unlocking Consulting™ and The Moonfish Group™, and author of Unlocking the Hispanic Market: Untapped Opportunities for Business Growth, joins Lauren Hayes to explore how La Voz Digital — the collective voice of Hispanic creators — is reshaping influence, entrepreneurship, and authenticity online. Discover how Hispa...
