Episode 32: La Generación Silver, The Untapped Power of Older Hispanics.

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Unlocking the Hispanic Market Podcast

Unlocking Consulting™ & The Moonfish Group™

36 episodes

1 month ago

Send us a text From TikTok to YouTube to podcasts, Hispanic creators are transforming the digital world — and brands are finally taking notice. In this episode, Jorge Mañón, CEO of Unlocking Consulting™ and The Moonfish Group™, and author of Unlocking the Hispanic Market: Untapped Opportunities for Business Growth, joins Lauren Hayes to explore how La Voz Digital — the collective voice of Hispanic creators — is reshaping influence, entrepreneurship, and authenticity online. Discover how Hispa...

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Episode 32: La Generación Silver, The Untapped Power of Older Hispanics.

Unlocking the Hispanic Market Podcast

9 minutes

2 months ago

Episode 32: La Generación Silver, The Untapped Power of Older Hispanics.

Send us a text Hispanic seniors , La Generación Silver , are one of the fastest-growing and most influential segments in America. By 2060, nearly 1 in 4 U.S. seniors will be Hispanic. Yet, too often, they’re overlooked in marketing. In this episode of Unlocking The Hispanic Market, hosts Jorge Mañón and Lauren Hayes explore the purchasing power, cultural authority, and evolving lifestyles of older Hispanics. From healthcare and wellness to travel, technology, and family decision-making, La Ge...