Each fortnight we take India’s most significant business and tech stories and strip away complexity, spin and PR and add unbiased analysis, simplicity and wit. The result is business stories and conversations that are both fun and insightful. Told by the trusted and experienced writers and editors of The Ken, India’s first and leading subscribers-only business publication, and hosted by Anushka and Olina.
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Each fortnight we take India’s most significant business and tech stories and strip away complexity, spin and PR and add unbiased analysis, simplicity and wit. The result is business stories and conversations that are both fun and insightful. Told by the trusted and experienced writers and editors of The Ken, India’s first and leading subscribers-only business publication, and hosted by Anushka and Olina.
The pandemic has seen a boost in online shopping across India, and Reliance backed Ajio is no stranger to that. But it’s not just good timing and luck that has brought it neck-to-neck with market leader Myntra. The company has been fixing bugs and building strengths to rise the ranks and holds the promise of toppling Myntra from its throne. But that’s not the end of the road for Ajio, they want to become omni-present in Indian retail and their strategy for it goes deep. Story originally reported by Pranav Balakrishnan. Subscribe and read the story here: https://the-ken.com/story/how-reliances-ajio-went-from-fashionably-late-to-flavour-of-the-season/ Hosts: Olina Banerji, Rohin Dharmakumar. Music and editing by Sameer Rahat of Baqsa Studios. Rate and review us on Apple Podcasts! Share your feedback with us on podcast@the-ken.com Source of external audio snippets Demystifying Omnichannel: https://www.youtube.com/watch?v=oWEWYV5NUHs&t=2094s Reliance Industries AGM 2021: Mukesh Ambani's Address: https://www.youtube.com/watch?v=P3XNf70Mx5E Myntra vs Ajio | comparison between Myntra and Ajio in hindi: https://www.youtube.com/watch?v=-MrqT8U-f_I Myntra vs Ajio| 5 Main differences which everyone should Know: https://www.youtube.com/watch?v=WYRK3Mqnioo Sonam K. Ahuja x AJIO Big Bold Sale | July 1-5: https://www.youtube.com/watch?v=PUdCSmU2bLY
Unofficial Sources
Each fortnight we take India’s most significant business and tech stories and strip away complexity, spin and PR and add unbiased analysis, simplicity and wit. The result is business stories and conversations that are both fun and insightful. Told by the trusted and experienced writers and editors of The Ken, India’s first and leading subscribers-only business publication, and hosted by Anushka and Olina.
