In today’s episode, Donna and Tom sit down with Rob Haddock, Transportation Advisor at Albedo Logistics Solutions, to reflect on his career journey from entry-level at Coca-Cola to leading logistics operations and now consulting. Rob discusses how the logistics landscape has evolved, the challenges clients face today, and the strategies that can help organizations align transportation with broader supply chain goals. He highlights the technologies transforming logistics, the importance of adaptability, and the value of experience in guiding companies through change. Rob also shares personal insights on career success, advice to his younger self, and the guiding principles that have shaped his professional life.  Takeaways:  Taking what was learned at Coca-Cola into Albedo Logistics Solutions  The alignment of logistics strategies with the broader supply chain to drive real business value.  Technology’s effect on logistics and the innovation that has come with it  Reflection on his career and advice Rob would have given to his 18-year-old self  Stay connected with CSCR on LinkedIn (Center for Supply Chain Research) and Instagram (@pennstatesupplychain), and be sure to follow us on Spotify, Apple Podcasts, or wherever you are tuning into Unpacked: Insights hosted by the Penn State Smeal Center for Supply Chain Research™. Thank you for joining us!  Visit our website: https://www.smeal.psu.edu/cscr  Guest Bio:  Rob Haddock is a supply chain innovation leader driving industry modernization and collaboration with a passion for connecting, educating, and developing supply chain professions.  A recently retired seasoned professional with decades of supply and operations management experience with the Coca-Cola Company ranging from plant management, customer service, business liaison, vendor managed inventories, operational excellence, Sales & Operations Planning, transportation management, production & deployment planning, integrated business planning & SAP SME. In his final role, he was responsible for leading all Coca-Cola North America’s transportation & On Time In Full performance. Rob is an industry-wide driver for innovation, process improvement and a current CSCMP Board member.