Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
A Retail Media/PDP Silo-Busting Deep Dive, with Jack Lindberg, Head of Product Strategy & Design at Shalion
Unpacking the Digital Shelf
37 minutes 15 seconds
4 weeks ago
A Retail Media/PDP Silo-Busting Deep Dive, with Jack Lindberg, Head of Product Strategy & Design at Shalion
As long listeners of this podcast know, there’s few things that tick us off more than the retail media team and ecommerce team, and even supply chain, not finding a way to work together towards a single shared goal for max ROI. But that’s because it’s really hard. Our guest today, Jack Lindberg, Head of Product Strategy & Design at Shalion, has been working intensely on how teams can do some silo-busting armed with the right framework, data, and aligned incentives.
Unpacking the Digital Shelf
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org