Speed and Agility Trump Scale and Heritage: Warning Signs from the Hidden Economy, with Jeriad Zoghby, Former Chief Commerce Strategy Officer at IPG

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Unpacking the Digital Shelf

Digital Shelf Institute

346 episodes

6 days ago

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

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Speed and Agility Trump Scale and Heritage: Warning Signs from the Hidden Economy, with Jeriad Zoghby, Former Chief Commerce Strategy Officer at IPG

Unpacking the Digital Shelf

43 minutes

4 weeks ago

Speed and Agility Trump Scale and Heritage: Warning Signs from the Hidden Economy, with Jeriad Zoghby, Former Chief Commerce Strategy Officer at IPG

We have long looked to Jeriad Zoghby, CPG C Suite whisperer across leading commerce roles at Accenture and until recently Chief Commerce Strategy Officer at IPG, to bring the data and the color commentary about the big transformations and strategies necessary to win at commerce. He arrives at today’s podcast armed with two new sets of data about the platform shifts in CPG. Shifts that will demand deep organizational and process change for you to drive growth at a reasonable cost in the future.