After being a housewife for about 20 years, Kiran's itch to do something got her to Coveted. A close friend without any questions asked decided to be one of her partners on this journey. They decided to bring in international brands that were good but not available in India. A lot of research went into this & a lot of emails went back & forth between them & the brands that were a little apprehensive about who represented them outside their turf.   

Once Kiran and her partner were able to convince them about us, she traveled to meet them personally. This was for her satisfaction, though it wasn’t required. Yes, the whole business was built & set up through technology. Meeting them was just a formality & something she did to convince herself that she was dealing with strong parties. And of course to build a personal connection which she thought was important. Coveted is close to three years old now. Their plan was to first build a solid brand. A brand that people look up to & want to own. A brand that resonates with quality, great products & customer delight. They believe “work hard, do a good job & money will follow”. She would like to safely say, they are now a brand people who know of & aspire to own.   

Kiran also believes in empowering women. Be it through fashion or any which way. Coveted annually hosts the WEW (women empowering women awards) to appreciate & felicitate women doing very well in different fields. Be it corporate, cinema, Police, etc.   

Coveted also got reusable sanitary pads made and distributed the same during the COVID situation amongst women stuck in containment zones and in slums. And they are continuing to do that.   

You can reach out to Kiran or The Coveted through the following links: 

Facebook - https://www.facebook.com/thecoveteddress/ 

LinkedIn Profile - https://www.linkedin.com/in/kiran-kalra-413602142/ 

Instagram Profile - https://www.instagram.com/miss_coveted/ 

Instagram Page - https://www.instagram.com/the_coveted_/ 

Website - https://thecoveted.in/