The Pricing Mistake That Kills Creative Businesses

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Unscripted with Raygan

Reagan Marfo

56 episodes

3 days ago

AFRICA'S LEADING ENTREPRENEUR & CREATOR PODCAST We dive deep with Africa's entrepreneurs, creators, and innovators to uncover the journeys behind their success, the challenges, wins, and practical lessons you won't hear anywhere else to help YOU SUCCEED! Across business, technology, design, finance, engineering, the arts, fashion, and more, Raygan explores the minds of extraordinary individuals, creators, change-makers, and leaders alike—with one aim: to inspire and empower our audience by sharing real experiences, challenges, and lessons learned.

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The Pricing Mistake That Kills Creative Businesses | Daniel Ampofo

Unscripted with Raygan

1 hour 22 minutes 1 second

3 months ago

The Pricing Mistake That Kills Creative Businesses | Daniel Ampofo

In this episode of Unscripted with Raygan, we sit with Daniel Ampofo, a creative entrepreneur, founder, and creative leader behind DexGhana and ThirdLaw, with 10+ years of experience in building teams, systems, and events that have been the foundation for various creative communities. After speaking for over an hour, Daniel shared his experience in building a design business that lasts. This conversation is for any creative who wants to scale their craft into a real business.In this conversation, we cover:1. Creative entrepreneurship vs freelancing - why you should build systems, not just survive on gigs.2. How to price and package your work - base prices, overheads, and when to add margin.3. The data and habits that let you find repeatable clients.4. The importance of client transparency in a bid to avoid needless friction and build trust5. AI and Africa’s design future - why we must feed AI African data or risk losing our design voice.6. Portfolio & consistency - why many talented creatives hide their best work when things get comfortable.7. Leadership lessons - people skills, diagnosing intentions, and seeking discomfort.Simply put, if you want a clearer path to pricing, finding clients as a creative, and scaling to a sustainable business, this episode is full of actionable and practical advice that you can apply immediately.Register for the 2026 dEX Design Conference: https://conference.dexghana.org/2026-2/Every Wednesday, we bring you stories from the people shaping Ghana’s future in business, culture, and life. Join us every Wednesday and subscribe if you haven't alreadySupport the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH DANIEL AMPOFOLinkedIn: https://www.linkedin.com/in/iamdanielampofo/Instagram: https://www.instagram.com/iamdanielampofo/X: http://x.com/iamdanielampofoCONNECT WITH RAYGAN:Instagram - https://www.instagram.com/rayganofficialTwitter - https://twitter.com/rayganofficialLinkedIn - https://www.linkedin.com/in/reaganmarfo/Tiktok - https://www.tiktok.com/@rayganofficial?_t=ZM-8tHBftDyYdx&_r=1🎵 Music in this video is from Epidemic Sound: Sign up: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!