The Pricing Mistake That Kills Creative Businesses

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Unscripted with Raygan

Reagan Marfo

52 episodes

6 days ago

UNSCRIPTED WITH RAYGAN, where insightful conversations unfold. We’re centered on engaging in interviews with remarkable individuals who excel in their respective fields. Across business, technology, design, finance, engineering, arts, fashion and more, Raygan delves into the minds of these extraordinary individuals ranging from creators, change-makers and leaders alike, with one sole aim - To inspire and empower our audience by sharing the experiences of these individuals, including their challenges and lessons learned through our platform.

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All content for Unscripted with Raygan is the property of Reagan Marfo and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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The Pricing Mistake That Kills Creative Businesses | Daniel Ampofo

Unscripted with Raygan

1 hour 22 minutes 1 second

1 month ago

The Pricing Mistake That Kills Creative Businesses | Daniel Ampofo

In this episode of Unscripted with Raygan, we sit with Daniel Ampofo, a creative entrepreneur, founder, and creative leader behind DexGhana and ThirdLaw, with 10+ years of experience in building teams, systems, and events that have been the foundation for various creative communities. After speaking for over an hour, Daniel shared his experience in building a design business that lasts. This conversation is for any creative who wants to scale their craft into a real business.In this conversation, we cover:1. Creative entrepreneurship vs freelancing - why you should build systems, not just survive on gigs.2. How to price and package your work - base prices, overheads, and when to add margin.3. The data and habits that let you find repeatable clients.4. The importance of client transparency in a bid to avoid needless friction and build trust5. AI and Africa’s design future - why we must feed AI African data or risk losing our design voice.6. Portfolio & consistency - why many talented creatives hide their best work when things get comfortable.7. Leadership lessons - people skills, diagnosing intentions, and seeking discomfort.Simply put, if you want a clearer path to pricing, finding clients as a creative, and scaling to a sustainable business, this episode is full of actionable and practical advice that you can apply immediately.Register for the 2026 dEX Design Conference: https://conference.dexghana.org/2026-2/Every Wednesday, we bring you stories from the people shaping Ghana’s future in business, culture, and life. Join us every Wednesday and subscribe if you haven't alreadySupport the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH DANIEL AMPOFOLinkedIn: https://www.linkedin.com/in/iamdanielampofo/Instagram: https://www.instagram.com/iamdanielampofo/X: http://x.com/iamdanielampofoCONNECT WITH RAYGAN:Instagram - https://www.instagram.com/rayganofficialTwitter - https://twitter.com/rayganofficialLinkedIn - https://www.linkedin.com/in/reaganmarfo/Tiktok - https://www.tiktok.com/@rayganofficial?_t=ZM-8tHBftDyYdx&_r=1🎵 Music in this video is from Epidemic Sound: Sign up: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!