When organizations jump straight into "what" they want to train without understanding "why," they set themselves up for failure. In this episode, strategic communications expert Marta Novella shares how she used Simon Sinek's Why-How-What framework to transform a fragmented international team facing a leadership transition. Through candid one-on-one interviews and purpose-driven workshop design, Marta uncovered the real issues: lack of trust, poor communication, and teams operating as isolated islands. Her approach didn't just deliver training, it created a 50% improvement in trust scores and built a unified manifesto that helped the new CEO hit the ground running. Discover why starting with purpose isn't just good practice, it's the difference between compliance training and transformational learning.

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