Aron discusses the importance of setting and achieving goals by focusing on important but not urgent tasks. He emphasizes the concept of "First Things First" from Stephen Covey's book, differentiating between urgent and important activities. He shares his personal approach to goal-setting, setting four targets annually in each life area (physical, spiritual, relational, and business) and cascading them to monthly and weekly goals. He stresses the need for intentionality, blocking important tasks on the calendar, and avoiding busywork. He also promotes his upcoming small group class starting July 29, aimed at helping individuals achieve their life goals.
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