Empowering merchants - The Untold Story of Recart

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Untold Stories Podcast

BROCASTERZ // Untold Stories Conference

8 episodes

2 weeks ago

We believe founder stories are powerful, and we pride ourselves on having real, no-bs conversations to inspire and educate our community. Building off of our offline events, we developed this podcast with TechCamp Global to bring you untold stories from the region’s best founders year around. In each episode we try to uncover the details and hands-on tactics behind the founders’ successes, so you can skip their mistakes and benefit from their years of experience and lessons learned. Our hope is that you will be able to find new ways to accelerate your growth.

Entrepreneurship

Business

RSS

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Entrepreneurship

Business

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Empowering merchants - The Untold Story of Recart

Untold Stories Podcast

59 minutes 3 seconds

4 years ago

Empowering merchants - The Untold Story of Recart

In the third episode Untold Stories Podcast our guest is Soma Tóth, CEO and co-founder of Recart. Recart is a one-stop marketing automation tool integrated with the Shopify platform to help merchants engage better with their buyers, lowering cart abandonment rate, resulting in higher revenue.

‘We always put the customers first, generating value for customers first and everything else comes second.’ - Soma believes this relentless focus was key in becoming one of the top paid tools in the Shopify app store.

After Recart’s early growth they decided to move upmarket and target larger vendors instead of solely focusing on smaller merchants. They had to find their product-market fit several times, and as Soma told us, being able to change directions rapidly is one of the key critical capabilities making Recart’s team able to succeed in an immensely competitive market.

‘Merchants are in a new era where they have an opportunity to talk to their customers in a more direct and a more efficient way.‘ - Recart was able to cater to this emerging need.

Besides the interesting insights of building Recart, Soma openly shares about his entrepreneurial journey, personal growth and important lessons. Tune in to to episode and learn about:

How not to lose focus when searching for the right product-market fit?
Vertical vs horizontal integration - which is the better strategy?
How a data-driven approach can help not only improve clients’ conversion rates, but also better the customer experience for their buyers as an added plus?
Is there a way to properly manage platform dependence? If a business is too reliant on one source of income, how to handle that?
What are the differences between the Hungarian and US talent pool?
How COVID shifted employee expectations and the need for physical meetings?

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You can find Untold Stories Podcast on other streaming platforms as well:
- Soundcloud: User-163562240 – Empowering-merchants-the-untold-story-of-recart
- Apple Podcast: podcasts.apple.com/hu/podcast/empo…0536983957&l=hu
- Google Podcast: cutt.ly/VEIVVFW
- Spotify: open.spotify.com/episode/6xzVol1F…6932eba46a9&nd=1
- YouTube: Back to Episodes