Since co-founding Thoma with his wife Melissa in 1998, Martin has conceived, developed and implemented communications and marketing programs ranging from new product initiatives for global technology companies to public information and safety campaigns for state agencies. His roots in journalism and writing have equipped him to successfully conceive and lead multiple national award-winning communications for regional and national clients. Martin has represented local, state, regional and national organizations in the tourism, healthcare, energy, financial services, transportation, retail, hospitality, government, insurance and food service industries — including regional, national and international brands such as Entergy Corporation, Entergy Nuclear, MISO: Midwest Independent System Operator, SPP: Southwest Power Pool, MONI Smart Security, Aviagen, PotlatchDeltic, Comcast, Pizza Hut, Clarke-American, Jack Henry and Associates. Martin and his partner Melissa created the proprietary brand development process known as The Brand Navigator™ to help executive teams unleash the power of their brands to attract customers, engage and align employees, and drive revenues. Martin wrote the book, Branding Like the Big Boys: How to Grab Market Share, Improve Margins and Increase Loyalty In Your Small Business, available for purchase on Amazon. He is frequently sought out for comment on brands and branding by publications like Vice Sports, The Boston Globe, Arkansas Business and Arkansas Democrat-Gazette. His ideas and efforts have been showcased in publications as diverse as eHealthcare Strategies & Trends, The Journal of Accountancy and Transportation Industry News. Martin has criss-crossed the country speaking on the power of brand leadership, with appearances from Honolulu to Seattle to San Antonio. Martin is a Phi Beta Kappa graduate of the University of Arkansas in Fayetteville, with a bachelor’s degree in journalism and English.