In this edition of the UpTech Report, host Alexander Ferguson meets with the SVP & CMO of Denodo, Ravi Shankar, to discuss data virtualization and the future of big data.

Through various use cases and examples, Shankar walks us through the exciting history of data analysis, what his company is currently up to, and where this is all going in the future. With Denodo’s data virtualization platform, companies can use modern data integration and management to sift through mountains of data to gain a unified view of the information faster, cheaper, and less effort.

Under the surface, data analysis is quite complicated, but Shankar explains how his company aims to make it as simple as turning on a water faucet — you turn the knob and the water simply flows out the end of the pipe.

Denodo’s powerful logical data integration and management enables data to flow from databases, data warehouses, and data lakes, on-premises or in the cloud, to applications used by business users, where ultimately, they use the most up-to-date data to analyze everything and deliver useful, business-accelerating results.