Meta’s Chief Marketing Officer Alex Schultz joins Uptin & Thomas to break down the future of social media, AI, smart glasses, creators, and why the United States is still the last major country that hasn’t fully embraced WhatsApp.- Why Americans don’t use WhatsApp and Meta’s plan to change that- Smart glasses vs headsets and why Meta believes glasses will win- The Ray-Ban Meta partnership and why the new designs matter- Vibes, Meta’s AI-only content app, early trends and the vision- Meta’s AI strategy across Facebook, Instagram, WhatsApp- The future of creators & monetization and what platforms won’t tell you- Is social media actually declining? Meta’s internal data says something different- How teens should use social platforms, and Alex’s take on safety & screen time- How Facebook is still huge for Gen Z in Asia, Middle East & beyond- Why Meta still cares about connecting the next billion users - Where VR/AR is headed — gaming → entertainment → productivity- Alex’s digital marketing book & why principles matter more than channels🔥 Then Uptin and Thomas break it all down:- Why the U.S. messaging ecosystem is so different- Whether smart glasses really are the next big consumer device- The future of creator monetization (and why platform payouts are unreliable)-----0:00 - Intro1:35 - Why Americans Still Ignore WhatsApp3:43 - Ray-Ban x Meta Partnership4:57 - Smart Glasses vs Headsets: Who Wins?6:56 - Creator Money: What Platforms Don’t Tell You8:53 - Meta’s Race to Connect the Next Billion9:56 - Why Gen Z Still Uses Facebook (Outside the West)11:00 - Is Social Media Dying? Meta Says No11:17 - How Teens Should Use Social Media12:50 - Vibes App: Meta’s AI-Only Experiment13:55 - Why Marketing Principles Still Matter based on Alex's Book15:29 - Meta’s Big AI Play Across All Apps16:02 - Final Question: What excites Alex the most right now?16:33 - Uptin & Thomas React to the Interview16:43 - Why the U.S. Messaging Ecosystem Is Unique21:58 - Are Smart Glasses the Next Big Thing?24:15 - The Future of Creator Monetization31:42 - Final Notes from Uptin & Thomas