We know mindful drinking supports wellness and healthier choices. But has it also finally become something the cool kids are into? That was the question we posed to Sam Bail, Founder of Third Place Bar, who has been running pop-up events in New York City for three years. What's been different lately in her business? Getting calls from brands in fashion and beauty, wanting to feature non-alcoholic drinks at various industry and launch events. It's part of a broader trend of NA continuing to sh...
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We know mindful drinking supports wellness and healthier choices. But has it also finally become something the cool kids are into? That was the question we posed to Sam Bail, Founder of Third Place Bar, who has been running pop-up events in New York City for three years. What's been different lately in her business? Getting calls from brands in fashion and beauty, wanting to feature non-alcoholic drinks at various industry and launch events. It's part of a broader trend of NA continuing to sh...
As consumers turn toward functional beverages that don't involve alcohol, hemp-infused drinks seem poised to continue their rocket rise. But with growth comes challenges, not to mention regulatory headaches as legislators at the state and federal level grapple with this new industry. We attended the 2nd ever Hemp Beverage Expo in Atlanta to understand what's happening in the industry. Is the future of the category at the micro-dose level, or should brands scale up? What is the price tolerance...
U.S. of N/A: Non-Alcoholic and Mindful Drinking
We know mindful drinking supports wellness and healthier choices. But has it also finally become something the cool kids are into? That was the question we posed to Sam Bail, Founder of Third Place Bar, who has been running pop-up events in New York City for three years. What's been different lately in her business? Getting calls from brands in fashion and beauty, wanting to feature non-alcoholic drinks at various industry and launch events. It's part of a broader trend of NA continuing to sh...
