We know mindful drinking supports wellness and healthier choices. But has it also finally become something the cool kids are into? That was the question we posed to Sam Bail, Founder of Third Place Bar, who has been running pop-up events in New York City for three years. What's been different lately in her business? Getting calls from brands in fashion and beauty, wanting to feature non-alcoholic drinks at various industry and launch events. It's part of a broader trend of NA continuing to sh...
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We know mindful drinking supports wellness and healthier choices. But has it also finally become something the cool kids are into? That was the question we posed to Sam Bail, Founder of Third Place Bar, who has been running pop-up events in New York City for three years. What's been different lately in her business? Getting calls from brands in fashion and beauty, wanting to feature non-alcoholic drinks at various industry and launch events. It's part of a broader trend of NA continuing to sh...
The State of Non-Alc, Featuring the Modern Substitute
U.S. of N/A: Non-Alcoholic and Mindful Drinking
43 minutes
4 weeks ago
The State of Non-Alc, Featuring the Modern Substitute
A lot can happen in eighteen months, and we re-visited our season one conversation with The Modern Substitute's Myles Faulkner to discuss the state of the non-alcoholic category. In a follow-up to that original interview we talk about the rise of hemp-infused beverages, a continuing stream of celebrity-backed brands, and a mid-strength category that probably isn't getting enough attention yet. We also talk about some of Myles' faves, what he'd like to see from a hospitality perspective at the...
U.S. of N/A: Non-Alcoholic and Mindful Drinking
We know mindful drinking supports wellness and healthier choices. But has it also finally become something the cool kids are into? That was the question we posed to Sam Bail, Founder of Third Place Bar, who has been running pop-up events in New York City for three years. What's been different lately in her business? Getting calls from brands in fashion and beauty, wanting to feature non-alcoholic drinks at various industry and launch events. It's part of a broader trend of NA continuing to sh...
