Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
Sports
TV & Film
Technology
About Us
Contact Us
Copyright
Ā© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/b2/06/aa/b206aabe-eeee-07d8-b16d-deef60dfdc3d/mza_8332510015687613696.jpg/600x600bb.jpg
Usable Marketing
Ginger Zumaeta
67 episodes
1 week ago
Practical marketing notes, frameworks and wisdom designed to put to use. A podcast about ideas that stick, hosted by Ginger Zumaeta.
Show more...
Business
RSS
All content for Usable Marketing is the property of Ginger Zumaeta and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Practical marketing notes, frameworks and wisdom designed to put to use. A podcast about ideas that stick, hosted by Ginger Zumaeta.
Show more...
Business
https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode/1512494/1512494-1570137571938-f654599f5538c.jpg
EP60 | šŸ”„The Paradox of Paralysis in businessšŸ”„
Usable Marketing
11 minutes 1 second
6 years ago
EP60 | šŸ”„The Paradox of Paralysis in businessšŸ”„

šŸ”„How to get past it and see your company grow!šŸ”„

There are forms of paralysis in both big and small companies!

A lot of time in small companies, there’s a lot of people sticking their necks out, but there’s not enough direction. 

People are spread thin trying to get a lot done and there’s a lot of things happening, but they aren’t moving forward.

In big companies, sometimes there’s too many people with very narrow lanes. When this happens you lose your entrepreneurial edge, and you don’t have people willing to do things outside the lines. 

When you try to go outside the lines in bigger businesses and stick your neck out, you have a bigger chance of getting it ā€˜cut off’.

What do you do in both of those situations?

How do you acquire more prospects as a small company?

Sometimes there’s just not enough time or people to get everything done.

You have to ask yourself, ā€œwhat is it that I really need?ā€

Do I need more customers?

Do enough customers know about my product or service?

Whatever it is, you need to STOP and focus on that one thing! Take time out of each day to focus on that one goal.

With the big companies, you have to develop a flexible mindset!

As companies grow, they develop systems to get things done. And you need these systems, but sometimes they become so narrow that there’s no flexibility to think outside the box.

Don’t let your process get in the way of serving your customer hero! Your systems need to be directly correlated to serving your customer.


What are your thoughts on the Paradox of Paralysis, and what is your company doing to grow?


If your company is stuck in this ā€˜paralysis’ check out my Captivate Sprint and let me help you get out! Go to http://www.themarketingcanvas.com/captivate-sprint


•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)



Usable Marketing
Practical marketing notes, frameworks and wisdom designed to put to use. A podcast about ideas that stick, hosted by Ginger Zumaeta.