Here’s how to ramp up the appeal of your product or service, so customers want what you’ve got - even if it’s NOT dog food 😉

Customer appeal and product performance are two different things. And dog food sales prove it!

To create more appeal for your product or service, try this thought experiment.

You have to get your customer TO the door before you get them THROUGH the door. 

Think about having a pet you are buying dog food for. You buy dog food for your pet and you don’t know if it tastes good or not (I hope!)

You are purchasing this dog food strictly on appeal, and that’s what you need to be doing with your product!

If you imagine your product as dog food, you have to get your purchaser to believe it is a good product without ever trying it. 

What are you going to say to get your purchaser to believe that you have a superior product?

👉How are you going to make it appealing?

👉How can you prove it’s appealing?

👉What is it really worth?

What can you do to make your product more appealing to your purchaser?

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