Why does holiday marketing do such a good job? When the calendar turns its page to December, it signals one of the busiest buying and selling seasons of the year. This year especially, it’s never been harder to be a consumer during the holidays. Dr. Adam Slobodzian, an assistant professor at the University of Saskatchewan’s Edwards School of Business who specializes in marketing and consumer research, said pressure on consumers during the holidays is at an all-time high. W...
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Why does holiday marketing do such a good job? When the calendar turns its page to December, it signals one of the busiest buying and selling seasons of the year. This year especially, it’s never been harder to be a consumer during the holidays. Dr. Adam Slobodzian, an assistant professor at the University of Saskatchewan’s Edwards School of Business who specializes in marketing and consumer research, said pressure on consumers during the holidays is at an all-time high. W...
World-leading research and innovation - right in the heart of Canada. The USask Signature Series explores the cutting edge research taking place at the University of Saskatchewan. From quantum technology to agricultural innovation, sustainable communities to synchrotron sciences, the USask Signature Series will answer questions about the world using USask expertise. Are your pets good for your health?How do we prepare for the energy transition?What makes Saskatchewan farmers so effi...
USask Signature Series
Why does holiday marketing do such a good job? When the calendar turns its page to December, it signals one of the busiest buying and selling seasons of the year. This year especially, it’s never been harder to be a consumer during the holidays. Dr. Adam Slobodzian, an assistant professor at the University of Saskatchewan’s Edwards School of Business who specializes in marketing and consumer research, said pressure on consumers during the holidays is at an all-time high. W...
