What started as a simple husband-and-wife adventure has grown into one of Trinidad’s and Tobago’s most loved content creator duos.
In this conversation with Rendel and Melina of Rendelina, we dive into their Useful Creator journey, how they built trust with their audience, grew to over 300,000 followers across platforms, and stayed true to their values while creating content that helps businesses thrive.
👉 In this episode, you’ll hear:
- How Rendelina built an authentic husband-and-wife brand that resonates with thousands.
- Why positivity and trust are at the heart of their content.
- The story behind their viral doubles reviews and the emotional connection people have with food.
- Lessons on working with businesses, building partnerships, and navigating criticism.
- Their future plans beyond food content: Production, storytelling, and maybe even a Caribbean action-comedy film.
💡 Whether you’re a content creator, business owner, or just a fan of doubles and good vibes, this interview is packed with inspiration, real talk, and practical tips (including Rendel’s top editing advice).
Recorded on location at Next Gen Brewing, San Fernando (thanks to Kareem & Priyanka for hosting us!).
🔗 Connect with Rendelina:
YOUTUBE: https://www.youtube.com/@rendelina1
FACEBOOK: https://www.facebook.com/Rendelina1
INSTAGRAM: https://www.instagram.com/rendelina_
Follow me:
📩 Join my newsletter: https://jumabannister.com/newsletter/
💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister
What started as a simple husband-and-wife adventure has grown into one of Trinidad’s and Tobago’s most loved content creator duos.
In this conversation with Rendel and Melina of Rendelina, we dive into their Useful Creator journey, how they built trust with their audience, grew to over 300,000 followers across platforms, and stayed true to their values while creating content that helps businesses thrive.
👉 In this episode, you’ll hear:
- How Rendelina built an authentic husband-and-wife brand that resonates with thousands.
- Why positivity and trust are at the heart of their content.
- The story behind their viral doubles reviews and the emotional connection people have with food.
- Lessons on working with businesses, building partnerships, and navigating criticism.
- Their future plans beyond food content: Production, storytelling, and maybe even a Caribbean action-comedy film.
💡 Whether you’re a content creator, business owner, or just a fan of doubles and good vibes, this interview is packed with inspiration, real talk, and practical tips (including Rendel’s top editing advice).
Recorded on location at Next Gen Brewing, San Fernando (thanks to Kareem & Priyanka for hosting us!).
🔗 Connect with Rendelina:
YOUTUBE: https://www.youtube.com/@rendelina1
FACEBOOK: https://www.facebook.com/Rendelina1
INSTAGRAM: https://www.instagram.com/rendelina_
Follow me:
📩 Join my newsletter: https://jumabannister.com/newsletter/
💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister
In this episode of the Useful Content Podcast, guest host Christine McLean Lewis interviews video marketing expert Juma Bannister about effective video marketing tactics. Juma defines video marketing and emphasizes the importance of engaging content that builds trust with the audience. He discusses five core tactics: teaching first and selling later, using storytelling, showing your process, borrowing authority through collaborations, and maximizing content creation styles. The episode also touches on the importance of finding a personalized approach to content creation and assessing video content performance through tools like Kleo. The conversation concludes by discussing what constitutes success in video marketing and the importance of defining clear goals.
00:00 Introduction to Content Creation Strategies
00:49 Welcome to the Useful Content Podcast
02:04 Defining Video Marketing
06:38 Educational Content: Teach First, Then Sell
16:23 The Power of Storytelling in Video Marketing
22:00 Showcasing Your Process 24:40 Borrowing Authority Through Collaboration
27:19 Leveraging Authority Through Video Content
29:09 Types of Video Content Creators 30:21 Spontaneous Content Creators
31:39 Batch Content Creators 32:23 Core Content Creators
33:33 Assessing Your Content Creation Style
34:49 Using Tools to Analyze Content Performance
40:32 Defining Success in Video Marketing
42:57 Final Thoughts and Takeaways
44:41 Post-Show Conversation
Guesting on my own podcast today...who woulda thunk!
Thanks to Christine McLean Lewis for being the host today
You can find her here:
https://www.linkedin.com/in/christine-mclean-lewis/
Listen to the podcast:
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Thanks for listening.
Produced by Relate Studios:
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister