What started as a simple husband-and-wife adventure has grown into one of Trinidad’s and Tobago’s most loved content creator duos.
In this conversation with Rendel and Melina of Rendelina, we dive into their Useful Creator journey, how they built trust with their audience, grew to over 300,000 followers across platforms, and stayed true to their values while creating content that helps businesses thrive.
👉 In this episode, you’ll hear:
- How Rendelina built an authentic husband-and-wife brand that resonates with thousands.
- Why positivity and trust are at the heart of their content.
- The story behind their viral doubles reviews and the emotional connection people have with food.
- Lessons on working with businesses, building partnerships, and navigating criticism.
- Their future plans beyond food content: Production, storytelling, and maybe even a Caribbean action-comedy film.
💡 Whether you’re a content creator, business owner, or just a fan of doubles and good vibes, this interview is packed with inspiration, real talk, and practical tips (including Rendel’s top editing advice).
Recorded on location at Next Gen Brewing, San Fernando (thanks to Kareem & Priyanka for hosting us!).
🔗 Connect with Rendelina:
YOUTUBE: https://www.youtube.com/@rendelina1
FACEBOOK: https://www.facebook.com/Rendelina1
INSTAGRAM: https://www.instagram.com/rendelina_
Follow me:
📩 Join my newsletter: https://jumabannister.com/newsletter/
💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister
What started as a simple husband-and-wife adventure has grown into one of Trinidad’s and Tobago’s most loved content creator duos.
In this conversation with Rendel and Melina of Rendelina, we dive into their Useful Creator journey, how they built trust with their audience, grew to over 300,000 followers across platforms, and stayed true to their values while creating content that helps businesses thrive.
👉 In this episode, you’ll hear:
- How Rendelina built an authentic husband-and-wife brand that resonates with thousands.
- Why positivity and trust are at the heart of their content.
- The story behind their viral doubles reviews and the emotional connection people have with food.
- Lessons on working with businesses, building partnerships, and navigating criticism.
- Their future plans beyond food content: Production, storytelling, and maybe even a Caribbean action-comedy film.
💡 Whether you’re a content creator, business owner, or just a fan of doubles and good vibes, this interview is packed with inspiration, real talk, and practical tips (including Rendel’s top editing advice).
Recorded on location at Next Gen Brewing, San Fernando (thanks to Kareem & Priyanka for hosting us!).
🔗 Connect with Rendelina:
YOUTUBE: https://www.youtube.com/@rendelina1
FACEBOOK: https://www.facebook.com/Rendelina1
INSTAGRAM: https://www.instagram.com/rendelina_
Follow me:
📩 Join my newsletter: https://jumabannister.com/newsletter/
💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister
This is Ryan R. Sullivan, the founder of Podcast Principles, a boutique podcast consulting company for B2B service businesses. He’s helped hundreds of founders, entrepreneurs, and creators around the world launch and grow their podcasts. And today Useful Content we discuss how create profitable podcasts for B2B businesses.
We talk about:
→ Why many B2B Podcast Fail
→ Why creating a podcast might be better than recording short form videos with your phone
→ What account-based podcasting is and how you can use it to attract ideal clients
→ Why founders should always be involved in the creation of their company’s Podcast
Enjoy the conversation and Let’s make useful Content!
00:00 Welcome to the Useful Content Podcast
00:23 Introducing Ryan Sullivan
00:41 The Problem with Company Podcasts
01:40 Defining Podcast Failure
02:16 The Role of Goals in Podcast Success
03:25 Podcast SEO and Natural Endings
04:24 Audio vs. Video Podcasts
07:05 Creating Effective Thumbnails
08:07 YouTube and LinkedIn Video Strategies
11:35 The Benefits of Podcasting
13:56 Building a Profitable Podcast
16:59 Account-Based Podcasting
23:30 B2B Marketing's Midlife Crisis
26:27 Belief in Organic Social Media
27:31 The Role of Talent in Podcasting
29:18 Founders as the Face of Content
32:30 Creating Unique and Effective Podcasts
35:22 Balancing Evergreen and News Content
40:35 Customer-Centric Podcasting
42:53 Key Principles for B2B Podcast Success
44:52 Conclusion and Final Thoughts
Connect with Ryan
Google Ryan R. Sullivan, he’s on YouTube.
Website: podcastprinciples.com
Linkedin: https://www.linkedin.com/in/sullybop/
Listen to the audio Version:
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister