What started as a simple husband-and-wife adventure has grown into one of Trinidad’s and Tobago’s most loved content creator duos.
In this conversation with Rendel and Melina of Rendelina, we dive into their Useful Creator journey, how they built trust with their audience, grew to over 300,000 followers across platforms, and stayed true to their values while creating content that helps businesses thrive.
👉 In this episode, you’ll hear:
- How Rendelina built an authentic husband-and-wife brand that resonates with thousands.
- Why positivity and trust are at the heart of their content.
- The story behind their viral doubles reviews and the emotional connection people have with food.
- Lessons on working with businesses, building partnerships, and navigating criticism.
- Their future plans beyond food content: Production, storytelling, and maybe even a Caribbean action-comedy film.
💡 Whether you’re a content creator, business owner, or just a fan of doubles and good vibes, this interview is packed with inspiration, real talk, and practical tips (including Rendel’s top editing advice).
Recorded on location at Next Gen Brewing, San Fernando (thanks to Kareem & Priyanka for hosting us!).
🔗 Connect with Rendelina:
YOUTUBE: https://www.youtube.com/@rendelina1
FACEBOOK: https://www.facebook.com/Rendelina1
INSTAGRAM: https://www.instagram.com/rendelina_
Follow me:
📩 Join my newsletter: https://jumabannister.com/newsletter/
💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister
What started as a simple husband-and-wife adventure has grown into one of Trinidad’s and Tobago’s most loved content creator duos.
In this conversation with Rendel and Melina of Rendelina, we dive into their Useful Creator journey, how they built trust with their audience, grew to over 300,000 followers across platforms, and stayed true to their values while creating content that helps businesses thrive.
👉 In this episode, you’ll hear:
- How Rendelina built an authentic husband-and-wife brand that resonates with thousands.
- Why positivity and trust are at the heart of their content.
- The story behind their viral doubles reviews and the emotional connection people have with food.
- Lessons on working with businesses, building partnerships, and navigating criticism.
- Their future plans beyond food content: Production, storytelling, and maybe even a Caribbean action-comedy film.
💡 Whether you’re a content creator, business owner, or just a fan of doubles and good vibes, this interview is packed with inspiration, real talk, and practical tips (including Rendel’s top editing advice).
Recorded on location at Next Gen Brewing, San Fernando (thanks to Kareem & Priyanka for hosting us!).
🔗 Connect with Rendelina:
YOUTUBE: https://www.youtube.com/@rendelina1
FACEBOOK: https://www.facebook.com/Rendelina1
INSTAGRAM: https://www.instagram.com/rendelina_
Follow me:
📩 Join my newsletter: https://jumabannister.com/newsletter/
💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister
In this episode of the Useful Content Podcast, host Juma welcomes Sam Dunning, an expert in B2B strategy and SEO, to discuss the intricacies of SEO for B2B companies. Sam shares insights on addressing tough questions upfront through FAQs, implementing a bottom-up approach to SEO focused on commercial intent and sales readiness, and the importance of understanding your target audience. They explore the steps for developing an effective SEO strategy, judging keyword intent, and leveraging technical SEO without overcomplicating it. Sam emphasizes the role of building content that is useful, transparent, and answers real questions from sales calls to build trust and convert prospects into clients. They also discuss the benefits of using YouTube in SEO and determining when to outsource SEO efforts. Additionally, Sam highlights the importance of continuously updating your website based on client feedback to ensure it meets the needs of your prospective clients.
00:00 Introduction to Sales Call Challenges
00:48 Welcome to the Useful Content Podcast
00:54 Meet Sam Dunning: B2B Strategy and SEO Expert
02:12 Understanding B2B SEO Mistakes
03:18 The Importance of Bottom-Up SEO Approach
04:02 When Should Companies Invest in SEO?
06:19 Paid Ads vs. Organic Search
09:55 Zero Click Search: Impact on SEO
12:37 Connecting SEO to Sales
15:43 Steps to Effective SEO for Revenue Generation
25:56 Addressing Real Customer Questions
27:01 Building a Best-in-Class Page
27:23 Technical SEO Simplified
29:41 In-House vs. Outsourcing SEO
32:33 Leveraging YouTube for SEO
35:01 Effective Blog Strategies
37:38 Structuring Your Website for SEO
41:50 Continuous Website Improvement
44:52 The Ultimate SEO Rule
46:02 Conclusion and Contact Information