What started as a simple husband-and-wife adventure has grown into one of Trinidad’s and Tobago’s most loved content creator duos.
In this conversation with Rendel and Melina of Rendelina, we dive into their Useful Creator journey, how they built trust with their audience, grew to over 300,000 followers across platforms, and stayed true to their values while creating content that helps businesses thrive.
👉 In this episode, you’ll hear:
- How Rendelina built an authentic husband-and-wife brand that resonates with thousands.
- Why positivity and trust are at the heart of their content.
- The story behind their viral doubles reviews and the emotional connection people have with food.
- Lessons on working with businesses, building partnerships, and navigating criticism.
- Their future plans beyond food content: Production, storytelling, and maybe even a Caribbean action-comedy film.
💡 Whether you’re a content creator, business owner, or just a fan of doubles and good vibes, this interview is packed with inspiration, real talk, and practical tips (including Rendel’s top editing advice).
Recorded on location at Next Gen Brewing, San Fernando (thanks to Kareem & Priyanka for hosting us!).
🔗 Connect with Rendelina:
YOUTUBE: https://www.youtube.com/@rendelina1
FACEBOOK: https://www.facebook.com/Rendelina1
INSTAGRAM: https://www.instagram.com/rendelina_
Follow me:
📩 Join my newsletter: https://jumabannister.com/newsletter/
💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister
What started as a simple husband-and-wife adventure has grown into one of Trinidad’s and Tobago’s most loved content creator duos.
In this conversation with Rendel and Melina of Rendelina, we dive into their Useful Creator journey, how they built trust with their audience, grew to over 300,000 followers across platforms, and stayed true to their values while creating content that helps businesses thrive.
👉 In this episode, you’ll hear:
- How Rendelina built an authentic husband-and-wife brand that resonates with thousands.
- Why positivity and trust are at the heart of their content.
- The story behind their viral doubles reviews and the emotional connection people have with food.
- Lessons on working with businesses, building partnerships, and navigating criticism.
- Their future plans beyond food content: Production, storytelling, and maybe even a Caribbean action-comedy film.
💡 Whether you’re a content creator, business owner, or just a fan of doubles and good vibes, this interview is packed with inspiration, real talk, and practical tips (including Rendel’s top editing advice).
Recorded on location at Next Gen Brewing, San Fernando (thanks to Kareem & Priyanka for hosting us!).
🔗 Connect with Rendelina:
YOUTUBE: https://www.youtube.com/@rendelina1
FACEBOOK: https://www.facebook.com/Rendelina1
INSTAGRAM: https://www.instagram.com/rendelina_
Follow me:
📩 Join my newsletter: https://jumabannister.com/newsletter/
💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister
In this episode of the Useful Content Podcast, Juma interviews Jarrod Best Mitchell, a sales trainer and LinkedIn coach well known for his content and vibrant yellow attire. The discussion begins with the importance of video content and personalization in direct messages to stand out on LinkedIn. Jarrod shares his journey from corporate roles to becoming a full-time entrepreneur based in Trinidad and Tobago. The conversation covers the effectiveness of video content, Jarrod's content creation process, and the criticality of developing one's style. Jarrod also discusses his interaction with LinkedIn's platform and community, emphasizing constant engagement and evolution in content strategies. They delve into practical tips for optimizing LinkedIn profiles and leveraging personal video DMs for building connections. The episode underscores the significance of consistent content creation and personalized engagement in achieving business success on LinkedIn.
00:00 The Importance of Video in Client Engagement
00:56 Introduction to the Useful Content Podcast
01:36 Meet Jarrod Best-Mitchell: Sales Trainer and LinkedIn Coach
02:47 The Power of Content in Sales
04:11 Jarrod's Content Creation Process
07:50 Developing Your Unique Content Style
11:50 Transitioning to Entrepreneurship
14:06 Why LinkedIn is the Best Platform for B2B
21:52 Recognition and Achievements
24:01 The Impact of Consistent Content Creation
27:00 The Power of Personalized Video Messages
28:01 Building Connections on LinkedIn
32:01 Secrets to Effective DM Strategies
33:15 Crafting the Perfect DM Script
42:30 The Importance of Content Over Profile Optimization
43:59 Future Directions and Aspirations
47:46 Concluding Thoughts and Final Advice
Connect with Jarrod:
linkedin.com/in/jarrodbestmitchell
Listen to the audio Version:
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister