What started as a simple husband-and-wife adventure has grown into one of Trinidad’s and Tobago’s most loved content creator duos.
In this conversation with Rendel and Melina of Rendelina, we dive into their Useful Creator journey, how they built trust with their audience, grew to over 300,000 followers across platforms, and stayed true to their values while creating content that helps businesses thrive.
👉 In this episode, you’ll hear:
- How Rendelina built an authentic husband-and-wife brand that resonates with thousands.
- Why positivity and trust are at the heart of their content.
- The story behind their viral doubles reviews and the emotional connection people have with food.
- Lessons on working with businesses, building partnerships, and navigating criticism.
- Their future plans beyond food content: Production, storytelling, and maybe even a Caribbean action-comedy film.
💡 Whether you’re a content creator, business owner, or just a fan of doubles and good vibes, this interview is packed with inspiration, real talk, and practical tips (including Rendel’s top editing advice).
Recorded on location at Next Gen Brewing, San Fernando (thanks to Kareem & Priyanka for hosting us!).
🔗 Connect with Rendelina:
YOUTUBE: https://www.youtube.com/@rendelina1
FACEBOOK: https://www.facebook.com/Rendelina1
INSTAGRAM: https://www.instagram.com/rendelina_
Follow me:
📩 Join my newsletter: https://jumabannister.com/newsletter/
💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister
What started as a simple husband-and-wife adventure has grown into one of Trinidad’s and Tobago’s most loved content creator duos.
In this conversation with Rendel and Melina of Rendelina, we dive into their Useful Creator journey, how they built trust with their audience, grew to over 300,000 followers across platforms, and stayed true to their values while creating content that helps businesses thrive.
👉 In this episode, you’ll hear:
- How Rendelina built an authentic husband-and-wife brand that resonates with thousands.
- Why positivity and trust are at the heart of their content.
- The story behind their viral doubles reviews and the emotional connection people have with food.
- Lessons on working with businesses, building partnerships, and navigating criticism.
- Their future plans beyond food content: Production, storytelling, and maybe even a Caribbean action-comedy film.
💡 Whether you’re a content creator, business owner, or just a fan of doubles and good vibes, this interview is packed with inspiration, real talk, and practical tips (including Rendel’s top editing advice).
Recorded on location at Next Gen Brewing, San Fernando (thanks to Kareem & Priyanka for hosting us!).
🔗 Connect with Rendelina:
YOUTUBE: https://www.youtube.com/@rendelina1
FACEBOOK: https://www.facebook.com/Rendelina1
INSTAGRAM: https://www.instagram.com/rendelina_
Follow me:
📩 Join my newsletter: https://jumabannister.com/newsletter/
💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister
In this episode of the Useful Content Podcast, Juma and returning guest Winston Henderson discuss the crucial importance of intentional market positioning for businesses. With a focus on understanding the intricacies and nuances required for effective positioning, Winston shares his expertise on how companies can differentiate themselves in a crowded market. The discussion covers practical components such as creating a value proposition canvas, conducting a business assessment, and interviewing clients to identify their needs and challenges. Winston also emphasizes the impact of AI-generated content and the necessity for businesses to position themselves uniquely rather than broadly. Tune in for a detailed exploration of positioning strategies and real-world examples to help your business stand out and thrive.
00:00 Introduction to Positioning
00:57 Welcoming Winston Henderson
01:33 The Importance of Positioning
04:04 Challenges in Positioning
12:08 Insights from April Dunford's Book
12:59 Learning from Fletch PMM
15:20 Developing a Positioning Statement
21:35 The Need for Consistent Positioning
23:21 Levels of Positioning
24:26 Practical Exercise on Positioning
25:09 Understanding Client Problems
26:13 Defining the Better Way
27:21 The Authority Branding System
28:26 Business Assessment and SWOT Analysis
31:35 Client Research and Interviews
33:09 Creating the Flowchart
33:52 Positioning and Problem Resonance
38:14 Challenges in Positioning
39:18 Implementing the New Positioning
44:49 Overcoming Resistance to Change
Connect with Winston:
https://www.linkedin.com/in/the-content-marketing-guy/
Listen to the podcast:
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Thanks for listening.
Produced by Relate Studios:
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister