Paula Scher is a designer, painter, and educator. Since 1991, she has been Partner at influential New York City design firm Pentagram, and she’s the creative mind behind some of America’s most iconic brand campaigns. She’s made more than 2,000 album covers for artists like Billy Joel, Leonard Bernstein, and Bob Dylan — while her celebrated map paintings have inspired books, screenprints, and exhibitions. Her work’s been shown worldwide, with a new major exhibition, Type Is Image, on view through April 2026 at Die Neue Sammlung in Munich.

Paula joins Sevy to trace the arc of her groundbreaking career, from doing things in college that you shouldn’t discuss on podcasts to how designer intuition runs the show at Pentagram — and why. Hint: it has something to do with needing a vision.