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70: Using AI at Work for Smarter Marketing Attribution and Ad Spend Measurement with Jeff Greenfield
Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
52 minutes
3 months ago
70: Using AI at Work for Smarter Marketing Attribution and Ad Spend Measurement with Jeff Greenfield
Chris Daigle sits down with Jeff Greenfield, CEO of Provalytics, to uncover how AI-driven attribution is transforming marketing measurement in the age of privacy. Jeff shares his journey from building one of the first multi-touch attribution companies to creating Provalytics, a platform built to solve one of marketing’s oldest challenges: “Half of my ad spend is wasted — I just don’t know which half.” This conversation covers: • Why clicks mislead, and why impressions still m...
Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
