We interview leading experts working in the field of technology and marketing that are working on using tech for social impact. the podcast explores what tech is working to create impact, and how data is being used effectively within elite organizations. Past guests have included Google Analytics Chief Evangelist Avinash Kaushik, and digital experts from DoSomething.org, Kiva, The Environmental Defense Fund, The Michael J. Fox Foundation, Donor’s Choose and many others.
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We interview leading experts working in the field of technology and marketing that are working on using tech for social impact. the podcast explores what tech is working to create impact, and how data is being used effectively within elite organizations. Past guests have included Google Analytics Chief Evangelist Avinash Kaushik, and digital experts from DoSomething.org, Kiva, The Environmental Defense Fund, The Michael J. Fox Foundation, Donor’s Choose and many others.
From Impressions to Impact: Leveraging LinkedIn for Nonprofits
Using the Whole Whale - A Nonprofit Podcast
47 minutes
1 week ago
From Impressions to Impact: Leveraging LinkedIn for Nonprofits
In this episode of the Whole Wheel Podcast, host George engages with Mario Hernandez, co-founder of Impact Circle, to discuss the power of LinkedIn for nonprofits. Mario shares insights into the importance of value-driven content over mere posting frequency, and how organizations can leverage LinkedIn to secure corporate partnerships. Through practical tips and personal anecdotes, the conversation delves into strategies for building genuine relationships, utilizing LinkedIn's features effectively, and avoiding common pitfalls like over-relying on AI or playing the virality game. Mario also offers valuable advice on resisting the temptation of pay-to-play options and focusing on long-term relationship building for sustainable growth. The episode highlights the challenges and opportunities for nonprofits in a changing landscape, emphasizing innovation, empathy, and methodical engagement on LinkedIn.
Find Mario on LinkedIn
Topics Covered
00:00 The Myth of Posting Frequency
00:33 Introducing Mario Hernandez and Impact Circle
01:35 The Challenges Nonprofits Face Today
02:32 The Power of LinkedIn for Nonprofits
05:39 The Importance of Personal Branding on LinkedIn
12:13 The Role of AI in LinkedIn Content
16:16 Effective LinkedIn Tactics for Nonprofits
23:51 Maximizing LinkedIn Connection Requests
24:25 Challenges with LinkedIn Video Engagement
25:56 Effective LinkedIn Posting Strategies
27:51 The Importance of Authentic Engagement
31:31 Case Study: Nonprofit Success on LinkedIn
38:01 Balancing Personal and Professional Content
38:40 Navigating LinkedIn's Algorithm and Engagement
43:07 Rapid Fire Questions and Insights
Using the Whole Whale - A Nonprofit Podcast
We interview leading experts working in the field of technology and marketing that are working on using tech for social impact. the podcast explores what tech is working to create impact, and how data is being used effectively within elite organizations. Past guests have included Google Analytics Chief Evangelist Avinash Kaushik, and digital experts from DoSomething.org, Kiva, The Environmental Defense Fund, The Michael J. Fox Foundation, Donor’s Choose and many others.
