We interview leading experts working in the field of technology and marketing that are working on using tech for social impact. the podcast explores what tech is working to create impact, and how data is being used effectively within elite organizations. Past guests have included Google Analytics Chief Evangelist Avinash Kaushik, and digital experts from DoSomething.org, Kiva, The Environmental Defense Fund, The Michael J. Fox Foundation, Donor’s Choose and many others.
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We interview leading experts working in the field of technology and marketing that are working on using tech for social impact. the podcast explores what tech is working to create impact, and how data is being used effectively within elite organizations. Past guests have included Google Analytics Chief Evangelist Avinash Kaushik, and digital experts from DoSomething.org, Kiva, The Environmental Defense Fund, The Michael J. Fox Foundation, Donor’s Choose and many others.
The Social Impact Ads On The World’s Biggest Stage. Plus, What Would You Put In An $8 Million Ad Spot?
Using the Whole Whale - A Nonprofit Podcast
15 minutes 52 seconds
9 months ago
The Social Impact Ads On The World’s Biggest Stage. Plus, What Would You Put In An $8 Million Ad Spot?
In this episode, hosts George Weiner (Chief Whaler at Whole Whale) and Nick Azulay (Digital Strategy Manager) discuss several notable stories in the nonprofit sector. They begin with an analysis of Super Bowl social impact advertisements, breaking down the effectiveness and cost implications of nonprofit messaging during the big game. They highlight that the $8 million cost for a 30-second spot equals roughly 275 years of the average nonprofit's annual advertising budget.
The conversation then shifts to concerning policy changes affecting the National Center for Missing and Exploited Children (NCMEC), discussing the Justice Department's funding threats and their impact on LGBTQ+ youth services. On a more positive note, they cover the launch of ROOST (Robust Open Online Safety Tools), a new nonprofit consortium backed by major tech companies to develop safety tools for startups.
Using the Whole Whale - A Nonprofit Podcast
We interview leading experts working in the field of technology and marketing that are working on using tech for social impact. the podcast explores what tech is working to create impact, and how data is being used effectively within elite organizations. Past guests have included Google Analytics Chief Evangelist Avinash Kaushik, and digital experts from DoSomething.org, Kiva, The Environmental Defense Fund, The Michael J. Fox Foundation, Donor’s Choose and many others.
