What factors breed innovation? How do you take a product from zero to one, launching and iterating quickly? What does it mean to create sustainable growth? In this episode, Cambria Davies (Product Manager at Ro) tells us the story of launching one of HubSpot's flagship products from scratch, and all of the critical steps her team took along the way. We dive into jobs-to-be-done, activation metrics, and the significance of sustainable growth. Plus, Cambria gives us a peek into her new role at Ro, and some of their recent fast-paced COVID-19 launches.
"For those who might not be familiar with the Jobs-to-be-Done framework, the basic premise is that people hire products to fulfill jobs for them. So in the morning when I wake up, I have a job of waking up as efficiently as possible and I can either hire a cup of coffee to perform that job for me, or I could hire a green juice. So, you really shift the way that you think about competition and how people explore solutions to their problems, which is rooted in acute pain points or problems they have, as opposed to it being this generalizable demographic that will always drink coffee in the mornings." — Cambria at 12:29
Cambria's site: https://cambriadavies.com/
Cambria's blog: https://www.shipsh.it/blog
Cambria on Twitter: https://twitter.com/cambria_davies
Ro: https://ro.co/ (P.S. They're hiring. Ping Cambria if you're interested.)
Book about JTBD: When Coffee and Kale Compete by Alan Klement
Book about error reduction: The Checklist Manifesto by Atul Gawande
Austin on Twitter: https://twitter.com/ustinknight
More about the show and host: https://austinknight.com/
All content for UX & Growth Podcast is the property of Austin Knight and is served directly from their servers
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What factors breed innovation? How do you take a product from zero to one, launching and iterating quickly? What does it mean to create sustainable growth? In this episode, Cambria Davies (Product Manager at Ro) tells us the story of launching one of HubSpot's flagship products from scratch, and all of the critical steps her team took along the way. We dive into jobs-to-be-done, activation metrics, and the significance of sustainable growth. Plus, Cambria gives us a peek into her new role at Ro, and some of their recent fast-paced COVID-19 launches.
"For those who might not be familiar with the Jobs-to-be-Done framework, the basic premise is that people hire products to fulfill jobs for them. So in the morning when I wake up, I have a job of waking up as efficiently as possible and I can either hire a cup of coffee to perform that job for me, or I could hire a green juice. So, you really shift the way that you think about competition and how people explore solutions to their problems, which is rooted in acute pain points or problems they have, as opposed to it being this generalizable demographic that will always drink coffee in the mornings." — Cambria at 12:29
Cambria's site: https://cambriadavies.com/
Cambria's blog: https://www.shipsh.it/blog
Cambria on Twitter: https://twitter.com/cambria_davies
Ro: https://ro.co/ (P.S. They're hiring. Ping Cambria if you're interested.)
Book about JTBD: When Coffee and Kale Compete by Alan Klement
Book about error reduction: The Checklist Manifesto by Atul Gawande
Austin on Twitter: https://twitter.com/ustinknight
More about the show and host: https://austinknight.com/
Designer at Scale with Joel Beukelman (Designer at Google)
UX & Growth Podcast
33 minutes 3 seconds
5 years ago
Designer at Scale with Joel Beukelman (Designer at Google)
What do designers do after they've achieved their career goals? Why aren't designers typically founders, and why is creative burnout so common? In this episode, I sit down with Joel Beukelman (Designer at Google) for a raw and honest conversation about career growth, goal attainment, and the inevitable existential crisis that follows. We touch on the dangers of being emotionally attached to work, the prevalence of ego and homogeneity in design, and the confusing world of design titles and roles (and how they impact us). Plus, Joel shares his framework for evaluating one's career and its impact on life.
"I had to look outside of design in my career and be like, 'There has to be something more than this, because this obviously isn't fulfilling or making me feel purposeful'. In the end, I had a meeting with Monica, my manager, and she was like, 'What do you want next?' and I was like, 'I want to work less. I want to be here less. Can we do that?' It was a weird conversation to have with my boss, but that was really it. I didn't want to invest my time in my career." — Joel at 9:55
Please note that this was recorded well before the COVID-19 pandemic, in October of 2019.
Check out the video that Joel made about this interview: https://www.youtube.com/watch?v=QtUeQvp9b8M
Try his framework for yourself: https://www.bkl.mn/designer-at-scale
Joel on Twitter: https://twitter.com/_bklmn
Joel on YouTube: https://www.youtube.com/joelbeukelman
Joel on Instagram: http://instagram.com/bklmn
Austin on Twitter: https://twitter.com/ustinknight
More about me and the show: https://austinknight.com/
UX & Growth Podcast
What factors breed innovation? How do you take a product from zero to one, launching and iterating quickly? What does it mean to create sustainable growth? In this episode, Cambria Davies (Product Manager at Ro) tells us the story of launching one of HubSpot's flagship products from scratch, and all of the critical steps her team took along the way. We dive into jobs-to-be-done, activation metrics, and the significance of sustainable growth. Plus, Cambria gives us a peek into her new role at Ro, and some of their recent fast-paced COVID-19 launches.
"For those who might not be familiar with the Jobs-to-be-Done framework, the basic premise is that people hire products to fulfill jobs for them. So in the morning when I wake up, I have a job of waking up as efficiently as possible and I can either hire a cup of coffee to perform that job for me, or I could hire a green juice. So, you really shift the way that you think about competition and how people explore solutions to their problems, which is rooted in acute pain points or problems they have, as opposed to it being this generalizable demographic that will always drink coffee in the mornings." — Cambria at 12:29
Cambria's site: https://cambriadavies.com/
Cambria's blog: https://www.shipsh.it/blog
Cambria on Twitter: https://twitter.com/cambria_davies
Ro: https://ro.co/ (P.S. They're hiring. Ping Cambria if you're interested.)
Book about JTBD: When Coffee and Kale Compete by Alan Klement
Book about error reduction: The Checklist Manifesto by Atul Gawande
Austin on Twitter: https://twitter.com/ustinknight
More about the show and host: https://austinknight.com/
