What factors breed innovation? How do you take a product from zero to one, launching and iterating quickly? What does it mean to create sustainable growth? In this episode, Cambria Davies (Product Manager at Ro) tells us the story of launching one of HubSpot's flagship products from scratch, and all of the critical steps her team took along the way. We dive into jobs-to-be-done, activation metrics, and the significance of sustainable growth. Plus, Cambria gives us a peek into her new role at Ro, and some of their recent fast-paced COVID-19 launches.
"For those who might not be familiar with the Jobs-to-be-Done framework, the basic premise is that people hire products to fulfill jobs for them. So in the morning when I wake up, I have a job of waking up as efficiently as possible and I can either hire a cup of coffee to perform that job for me, or I could hire a green juice. So, you really shift the way that you think about competition and how people explore solutions to their problems, which is rooted in acute pain points or problems they have, as opposed to it being this generalizable demographic that will always drink coffee in the mornings." — Cambria at 12:29
Cambria's site: https://cambriadavies.com/
Cambria's blog: https://www.shipsh.it/blog
Cambria on Twitter: https://twitter.com/cambria_davies
Ro: https://ro.co/ (P.S. They're hiring. Ping Cambria if you're interested.)
Book about JTBD: When Coffee and Kale Compete by Alan Klement
Book about error reduction: The Checklist Manifesto by Atul Gawande
Austin on Twitter: https://twitter.com/ustinknight
More about the show and host: https://austinknight.com/
All content for UX & Growth Podcast is the property of Austin Knight and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What factors breed innovation? How do you take a product from zero to one, launching and iterating quickly? What does it mean to create sustainable growth? In this episode, Cambria Davies (Product Manager at Ro) tells us the story of launching one of HubSpot's flagship products from scratch, and all of the critical steps her team took along the way. We dive into jobs-to-be-done, activation metrics, and the significance of sustainable growth. Plus, Cambria gives us a peek into her new role at Ro, and some of their recent fast-paced COVID-19 launches.
"For those who might not be familiar with the Jobs-to-be-Done framework, the basic premise is that people hire products to fulfill jobs for them. So in the morning when I wake up, I have a job of waking up as efficiently as possible and I can either hire a cup of coffee to perform that job for me, or I could hire a green juice. So, you really shift the way that you think about competition and how people explore solutions to their problems, which is rooted in acute pain points or problems they have, as opposed to it being this generalizable demographic that will always drink coffee in the mornings." — Cambria at 12:29
Cambria's site: https://cambriadavies.com/
Cambria's blog: https://www.shipsh.it/blog
Cambria on Twitter: https://twitter.com/cambria_davies
Ro: https://ro.co/ (P.S. They're hiring. Ping Cambria if you're interested.)
Book about JTBD: When Coffee and Kale Compete by Alan Klement
Book about error reduction: The Checklist Manifesto by Atul Gawande
Austin on Twitter: https://twitter.com/ustinknight
More about the show and host: https://austinknight.com/
Keys to Running Successful Experiments & Documenting Results
UX & Growth Podcast
42 minutes 58 seconds
9 years ago
Keys to Running Successful Experiments & Documenting Results
What should you do if your experiments are regularly failing? How can you turn every experiment into a success and scale those benefits across all of your company? In this episode, we talk about the importance of paying less attention to quantitative results and more attention to core learnings, and how experiment results should be documented.
"Let's say that you have a modal where you're going to test a newsletter subscription on a blog page. And let's say that adding the modal improves your subscription rate by 1%. Are you learning that adding this modal improves conversion rate by 1% or are you learning that 99% of people on that page don't want the modal?" — Matt at 9:15
Episode with Brian Balfour: http://www.uxandgrowth.com/startup-growth-tactics-w/-brian-balfour
Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault
UX & Growth Podcast
What factors breed innovation? How do you take a product from zero to one, launching and iterating quickly? What does it mean to create sustainable growth? In this episode, Cambria Davies (Product Manager at Ro) tells us the story of launching one of HubSpot's flagship products from scratch, and all of the critical steps her team took along the way. We dive into jobs-to-be-done, activation metrics, and the significance of sustainable growth. Plus, Cambria gives us a peek into her new role at Ro, and some of their recent fast-paced COVID-19 launches.
"For those who might not be familiar with the Jobs-to-be-Done framework, the basic premise is that people hire products to fulfill jobs for them. So in the morning when I wake up, I have a job of waking up as efficiently as possible and I can either hire a cup of coffee to perform that job for me, or I could hire a green juice. So, you really shift the way that you think about competition and how people explore solutions to their problems, which is rooted in acute pain points or problems they have, as opposed to it being this generalizable demographic that will always drink coffee in the mornings." — Cambria at 12:29
Cambria's site: https://cambriadavies.com/
Cambria's blog: https://www.shipsh.it/blog
Cambria on Twitter: https://twitter.com/cambria_davies
Ro: https://ro.co/ (P.S. They're hiring. Ping Cambria if you're interested.)
Book about JTBD: When Coffee and Kale Compete by Alan Klement
Book about error reduction: The Checklist Manifesto by Atul Gawande
Austin on Twitter: https://twitter.com/ustinknight
More about the show and host: https://austinknight.com/
