Often at the first glance, the goals of marketing and user experience design seem to be completely opposite to each other. So much that they might feel counterproductive to each other's aim. However it is not as it seems like. In this podcast, we start with the varying perspectives of both the domains and converge towards how they can actually learn from each other by embracing individual department's needs. Along the discussion journey we realise that it's not about which one (UX or Marketing) is more important. But it is about realising the potential these domains and giving each of them certain priorities by means of essential trade-offs.

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