Ever watched a tester rage-click their way through your design? 😂 Welcome to the wild world of UX research and data the secret weapons behind every smooth, lovable experience.

In this episode, we’ll laugh through real-life tester fails, explore how Netflix, Spotify, and Amazon use data to predict what you’ll love, and learn how simple research methods —from heatmaps to A/B tests make or break great design.

You’ll also hear why convincing stakeholders with data storytelling is an art form, and how AI is reshaping UX research faster than ever.
Whether you’re a UX newbie or a seasoned pro, this one’s packed with insights, laughs, and lessons you’ll carry into your next project.

🎧 Grab your chai, hit play, and discover the magic that happens when research meets creativity.