Your Multi-All-The-Things organization supports multiple products, brands, platforms, and modes. Your design system unlocks desperately-needed efficiency & consistency, which is great! But each product has its own unique design needs, so how can we provide the benefits of shared systems without forcing everything to look exactly the same?
The answer is design tokens! In this talk, you'll learn how design tokens help organizations strike the balance between consistency/efficiency and expression/innovation. Brad will share important design tokens concepts, architecture, and hard-earned best practices to help you successfully create and maintain a robust design token system to serve your Multi-All-The-Things organization.