What does it really take to become a connected manufacturer? In this 30 minute podcast, Aja Bridgeman from DS Smith shares how the FTSE 100 packaging giant transformed its digital strategy — connecting data, teams, and technology across more than 30 countries. From siloed operations and duplicated tech to a unified vision and measurable business impact, Aja walks us through the moments that mattered. Together with Mike Maxwell, they explore what it means to deliver a seamless customer experience, how to shift mindsets across a global organization, and why experimentation, governance, and ruthless prioritisation were key to driving sustainable change.