Building a better experience for B2B buyers with website personalization with Eric Melchor, OptiMonk

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Value-driven Marketing

Elena Iordache Stoica

24 episodes

1 week ago

Effective marketing is not about noise or the latest tech trend. It’s about the quiet discipline of understanding your customers and market and using that knowledge to create value for the customer at every interaction. This belief was the starting point of the podcast. Through the show, we aim to bring into the spotlight marketing experts and leaders who share the same conviction and learn how they help grow their companies by playing the long game of value creation in marketing. Value-driven marketing podcast is produced by STOICA.CO, a B2B marketing & digital agency based in Bucharest.

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All content for Value-driven Marketing is the property of Elena Iordache Stoica and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Building a better experience for B2B buyers with website personalization with Eric Melchor, OptiMonk

Value-driven Marketing

39 minutes 5 seconds

3 years ago

Building a better experience for B2B buyers with website personalization with Eric Melchor, OptiMonk

Can you create a better experience for B2B buyers with website personalization?

And if so, what are the different ways in which you can leverage web personalization to help your website visitors without being intrusive?

How can you, as a B2B marketer get started, and what mistakes should you avoid on your website?

In this episode, I talk about web personalization with Eric Melchor, Personalization Ambassador at OptiMonk and host of Innovators can Laugh podcast.

Eric talks about how OptiMonk tapped into the B2B space, why B2B brands need to focus on building long-term relationships rather than increasing conversions short-term and how web personalization enables B2B marketers get there, how a SaaS brand increased web conversions by 20% with a simple reminder notification & more.

If you want to follow Eric’s content, listen to his podcast on Spotify/Apple or follow him on Linkedin.

Check out the resource Eric recommends: optimonk.com/customer-value-optimization-guide