Defining the right go-to-market strategy for B2B tech companies with Stefan Repin, Fractional CMO and GTM Strategist

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Value-driven Marketing

Elena Iordache Stoica

24 episodes

1 week ago

Effective marketing is not about noise or the latest tech trend. It’s about the quiet discipline of understanding your customers and market and using that knowledge to create value for the customer at every interaction. This belief was the starting point of the podcast. Through the show, we aim to bring into the spotlight marketing experts and leaders who share the same conviction and learn how they help grow their companies by playing the long game of value creation in marketing. Value-driven marketing podcast is produced by STOICA.CO, a B2B marketing & digital agency based in Bucharest.

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Defining the right go-to-market strategy for B2B tech companies with Stefan Repin, Fractional CMO and GTM Strategist

Value-driven Marketing

44 minutes 11 seconds

3 years ago

Defining the right go-to-market strategy for B2B tech companies with Stefan Repin, Fractional CMO and GTM Strategist

If you're interested in learning about Go-To-Market strategies for B2B brands, this episode is for you.

In episode #9 I sit down to discuss with Stefan Repin, fractional CMO and GTM Strategist, everything related to GTM and working with a fractional CMO.

Play the episode to learn:

When it’s the right time to hire a fractional CMO & the value one can bring
What elements should you take into consideration when you’re building your GTM strategy
What framework for experimentation can you use
How to measure marketing’s impact on revenue
How to think about hiring your first marketing people

You can connect with Stefan on LinkedIn where he talks about brand, content, B2B marketing, and demand generation: https://www.linkedin.com/in/stefan-repin-b2boperations/

The resources mentioned in this episode:

The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You by Rob Fitzpatrick
Move: The 4-question Go-to-Market Framework by Sangram Vajre
Paul Graham’s article Default Dead or Default Alive
Wynter.io & SenseCheck.com for message testing