Effective marketing is not about noise or the latest tech trend. It’s about the quiet discipline of understanding your customers and market and using that knowledge to create value for the customer at every interaction. This belief was the starting point of the podcast. Through the show, we aim to bring into the spotlight marketing experts and leaders who share the same conviction and learn how they help grow their companies by playing the long game of value creation in marketing. Value-driven marketing podcast is produced by STOICA.CO, a B2B marketing & digital agency based in Bucharest.