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Value-driven Marketing
Elena Iordache Stoica
24 episodes
1 week ago
Effective marketing is not about noise or the latest tech trend. It’s about the quiet discipline of understanding your customers and market and using that knowledge to create value for the customer at every interaction. This belief was the starting point of the podcast. Through the show, we aim to bring into the spotlight marketing experts and leaders who share the same conviction and learn how they help grow their companies by playing the long game of value creation in marketing. Value-driven marketing podcast is produced by STOICA.CO, a B2B marketing & digital agency based in Bucharest.
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Marketing
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All content for Value-driven Marketing is the property of Elena Iordache Stoica and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Effective marketing is not about noise or the latest tech trend. It’s about the quiet discipline of understanding your customers and market and using that knowledge to create value for the customer at every interaction. This belief was the starting point of the podcast. Through the show, we aim to bring into the spotlight marketing experts and leaders who share the same conviction and learn how they help grow their companies by playing the long game of value creation in marketing. Value-driven marketing podcast is produced by STOICA.CO, a B2B marketing & digital agency based in Bucharest.
Show more...
Marketing
Business
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Episode #6 with Cristina Șișcanu, Global MarCom Manager at DRUID AI
Value-driven Marketing
43 minutes 54 seconds
3 years ago
Episode #6 with Cristina Șișcanu, Global MarCom Manager at DRUID AI

I meet with Cristina Șișcanu, Global MarCom Manager at DRUID AI, to discover their journey to becoming one of the fastest-growing AI startups in CEE and how they think about their marketing.

Tune in to learn:

  • What has fueled DRUID’s growth so far
  • Their future growth plans and what marketing levers they’re pulling to get there
  • Challenges and lessons learned from working in a fast-growing startup
  • Cristina’s top recommendations for other marketers

DRUID is a conversational AI platform that empowers employees, customers, and partners to digitally communicate with your business and enterprise systems in the most intuitive, efficient and human-like way.

Value-driven Marketing
Effective marketing is not about noise or the latest tech trend. It’s about the quiet discipline of understanding your customers and market and using that knowledge to create value for the customer at every interaction. This belief was the starting point of the podcast. Through the show, we aim to bring into the spotlight marketing experts and leaders who share the same conviction and learn how they help grow their companies by playing the long game of value creation in marketing. Value-driven marketing podcast is produced by STOICA.CO, a B2B marketing & digital agency based in Bucharest.