The United States is one of the most dynamic, diverse, and opportunity-rich markets in the world, but also one of the most complex to navigate.

In this episode of the Value-driven Marketing Podcast, Elena talks with Chris Eifert, Managing Director, US, at Luxid Group, a global B2B marketing agency that helps brands connect creativity, data, and technology to drive growth.

With over three decades of marketing and leadership experience, Chris shares practical insights on culture, communication, and the real investment required to build trust and win clients in America.

What you’ll learn in this episode:

• How Americans communicate and make business decisions.

• Why local presence and distribution matter for credibility.

• The role of emotional connection and storytelling in B2B marketing.

• Practical advice on adapting your messaging and positioning for the US.

If you would like to connect with Chris, you can find him on LinkedIn.

Discover these articles Chris wrote on market expansion:

• Balancing messaging consistency and local relevance

• Creative that can go the distance

• Team structures that work well for global marketing