How B2B marketers can increase their credibility & deliver more business impact. With Stacey Danheiser, Shake Marketing

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Value-driven Marketing

Elena Iordache Stoica

24 episodes

1 week ago

Effective marketing is not about noise or the latest tech trend. It’s about the quiet discipline of understanding your customers and market and using that knowledge to create value for the customer at every interaction. This belief was the starting point of the podcast. Through the show, we aim to bring into the spotlight marketing experts and leaders who share the same conviction and learn how they help grow their companies by playing the long game of value creation in marketing. Value-driven marketing podcast is produced by STOICA.CO, a B2B marketing & digital agency based in Bucharest.

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All content for Value-driven Marketing is the property of Elena Iordache Stoica and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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How B2B marketers can increase their credibility & deliver more business impact. With Stacey Danheiser, Shake Marketing

Value-driven Marketing

47 minutes 32 seconds

2 years ago

How B2B marketers can increase their credibility & deliver more business impact. With Stacey Danheiser, Shake Marketing

Stacey Danheiser, Founder and CMO of Shake Marketing joins episode #15 to talk about why many B2B marketers today lack credibility in front of their leadership team, and how they can turn this situation around and deliver more business impact.

Stacey shares insights from her career of over 20 years as a marketing leader and strategist, talking about what leadership expects from marketing and how you can become an effective and reputable marketing leader.

Some of the ideas we touched on:

Why marketers lack credibility in many companies
What do CEOs and leadership expect from marketing?
What are the 3 traits of an effective marketing leader today?
The different ways marketers sabotage themselves in the workplace and how to change that

You can find Stacey on Linkedin or on her website www.shakemktg.com.

Bonus: check out Stacey’ Scorecard “The Confident Marketer Scorecard”.