Thinking about expanding into Germany? Before you make your move, you need to understand the culture, mindset, and business expectations that shape success in this market.
Elena is joined by Dennis Güth, Chief Growth Officer at wob, one of the leading B2B agencies in the DACH region.
They delve into the cultural nuances, decision-making processes, and the importance of trust and localization. Dennis shares valuable insights on how businesses can successfully penetrate the German market by focusing on substance first and building long-term relationships. Tune in to learn about the strategies that can make or break a deal in Germany and how to navigate this unique business landscape.
What you’ll learn in this episode:
Key cultural aspects of doing business in Germany.
Why trust, precision, and reliability matter more than flashy pitches.
How to avoid common deal breakers when approaching German enterprises.
The importance of localization, from websites to pitch decks.
Practical steps for building credibility and securing long-term partnerships.
If your company is considering expansion into Germany, this conversation is packed with practical insights you don’t want to miss.